Award-winning Communications
Welcome to This Side of The Wire
This Side of the Wire is a podcast focused on the intersection of communications and technology. In each episode, we chat with an industry expert to get their perspective on how the technology industry is changing and the impacts that has on society, the economy and the environment.
​​
Tune in to This Side of the Wire on Spotify, iTunes or wherever you get your podcasts.
​
Episodes
Episode 1: The Magic of Events
In this episode, we’re exploring the role events play in the technology industry. From large scale productions like CES and MWC to smaller, niche conferences for everything from batteries to MCUs, there is a show for everything in tech. Since the pandemic, attendance has been growing and it seems like people cannot get enough of the conference circuit. But how does it actually benefit the industry? Nirave Gondhia is a tech evangelist and has covered everything from chips to phones to med tech devices, and he has spent a great deal of time at events. He has also just launched a new venture, the Future Tech Awards, that showcases the best tech of CES. ​
​
​Episode 2: The Future of Innovation and Entrepreneurship
In this episode, we’re digging into Gen Z’s perspectives on innovation, entrepreneurship and the current news landscape. Today we are talking to Benjamin Arts, Entrepreneur and Founder of Mr. Turtle, a sustainable alternative to tackling the single-use plastic problem with refillable product dispensing machines in retail stores and laundry locations.
​
Episode 3: The Impact of RISC-V
In this episode, we’re exploring the transformative impact of RISC-V, the open standard instruction set architecture reshaping the tech landscape, and how it shapes future technologies. Today we are talking to Trina Watt, Head of Marketing at Rivos Inc. to dive deeper into this topic.
​
Episode 4: East and West, the emerging divide in Technology
In this episode, we’re exploring the growing divide between technological development in China and the West. For years, it looked like technology was bridging cultural gaps between China and the West, but that started to shift towards the middle of the last decade. Today, everything from the phones we use to the chips that power data centers are increasingly different. In this conversation, we’ll discuss the diverging cultures, the differentiated communities, the differing goals and outlooks, and the unique perspectives between the two technology spheres with Peter Prodromou, a seasoned global marketing leader and strategist. ​
​
Episode 5: The Future on Health Tech
In this episode, “The Future of Health Tech,” we’re diving into the current trends in the healthcare technology ecosystem and exploring what the future of this industry will look like. Health tech is constantly transforming and the industry is always seeking new ways to improve the patient experience and help providers change and save lives. What does the future of health tech hold? Dan Carter is a communications specialist who has jumped headfirst into helping leading and emerging healthcare brands meet their goals at his company Real Chemistry. Dan will share the latest trends in health tech and what the coming years will hold for this flourishing industry.
​
Episode 6: The Future of Influence
In this episode, Wireside’s very own Nick Gibiser, an account director leading strategy for technology clients, joins RJ to discuss the changing landscape of media, content creation and news. They explore trends in the communications world, the state of the media in 2024, how audiences influence social media models and why comms professionals need to stay ahead of audience trends to succeed.